![]() ![]() Video content is especially popular on social media platforms, so you can't afford to ignore it and only focus on text mentions. So it comes as no surprise that companies are integrating customer support and care into their social listening plan.Ĭonversational chatbots on your website and social networking sites can improve your consumer experience by resolving problems fast and addressing inquiries and requests 24 hours a day, seven days a week. One of the best ways to communicate and engage with your consumers is through social media. What's more, tools like Levity use Deep Learning technologies to understand the entire context of the data rather than focussing on isolated words or themes. AI tools can make sense of all this data, and generate insights based on this data. This ranges from text to video to photos and is where AI-powered data tools show their advantage. There is 1.145 trillion MB of data generated daily and every minute, 511,914 comments and 293,000 status updates are posted on Facebook, while 6,000 tweets are generated on Twitter. There is a huge difference in the results of tools who use AI for social listening when compared with the tools who don’t. Pair this with AI and your social listening efforts will be far more effective for the growth of your company, product, and brand. The goal is to scan the internet on a large scale, to discover what people are saying about your company. This is what differentiates social monitoring, from social listening. Step 2: Analyzing the information gathered in Step 1 to gain actionable insights.It might be as simple as responding to a pleased customer, or as significant as completely changing your brand positioning.Step 1: Monitoring social media profiles for mentions of your organization, competitors, products, and keywords that are relevant to your industry and business. ![]() Social listening can be broken down into two steps: We will also give you top tips on how to implement AI-tools that can automate this process and save you dozens of hours a week while at the same time bringing your branding and customer experience to the next level. Let’s explore the differences between social listening and social monitoring for businesses. The reason? They’re not aware of advanced social listening tools and fear they are limited by extremely laborious manual monitoring of social media platforms. These insights can be used to create more effective marketing campaigns and better understand customer needs.Īnd yet, there are relatively few businesses that use social listening to make informed decisions. What is social listening? It is the way businesses track and analyze online conversations to gain valuable insights into what consumers are talking about, what they’re interested in, and how they feel about your brand. ![]() Are you in on this chase too? In today’s digital age, one of the best ways to do this is through AI-powered social listening. Businesses are always looking for new and innovative ways to stay ahead of the competition. ![]()
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